Plant-based startup granted approval to market its products in Israel

Imagindairy, produces sustainable, animal-free dairy proteins that are identical in taste, texture, and nutritional value to cow milk proteins, according to the company statement.

 

Article By: Raquel Guertzenstein Frohlich, The Jerusalem Post

Date Published: November 26, 2024

 

An Israeli food-tech company, Imagindairy, received approval from the Health Ministry to market its products throughout the country, the company recently announced.

Imagindairy, founded in 2020 and headquartered in Haifa, produces sustainable, animal-free dairy proteins that are identical in taste, texture, and nutritional value to cow milk proteins, the statement said. The decision in Israel follows that of the Food and Drug Administration’s approval in the US about one year ago.

Dr. Eyal Afergan, the CEO of Imagindairy and a graduate of Israel’s Technion Institute of Technology, said the approval is a significant milestone for the company, and demonstrates the safety of their quality milk proteins, which are free from cholesterol, lactose, or hormones.

 

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